If you haven’t read it yet, Pinchmedia recently release a good report/slideshow on the market dynamics of selling products on Apple’s app store.

You can see it here:
Title: “iPhone AppStore Secrets – Pinch Media”
Link: http://www.slideshare.net/pinchmedia/iphone-appstore-secrets-pinch-media

I have about 10 published mobile apps at this point, and although I think the Pinchmedia presentation is great, and validating, I still think that they see the world through a certain prism that filters much of reality.
From my own experience, I had created my deck on lessons and experiments of publishing on the app store. I’ve identified about, oh, twenty experiments that i’ve performed, with more to come, and put them into this short slidesow. Since it contains a lot of confidential information, I’m saving it for in-person meetings, so contact me if you’re in the Boston area.

So here are two charts from my deck:
An with pretty decent staying power.

An app with less staying power.

I’ve put about 10x the energy into the second app. The interesting question is, or maybe the next question is, “What make the linear decay app” vs. “What makes the exponential decay” app? I think I know the answer. I think other people know the answer, too. I think that the answer knowers aren’t talking.

Now, knowing the answer, and monetizing the answer, are, of course, two differing things….